Adoption of circular economy practices, such as those undertaken by ERAA, has proven to be a positive catalyst for ESG-conscious investors.Adoption of circular economy practices, such as those undertaken by ERAA, has proven to be a positive catalyst for ESG-conscious investors. The program is regarded as capable of significantly reducing electronic waste and strengthening consumer loyalty.
Bisnis.com, JAKARTA – Capital market investors are becoming increasingly aware of environmental, social, and governance (ESG) issues. Campaigns and programs related to the circular economy from issuers are also becoming more eagerly awaited.
Capital Market Analyst and Vice President of Infovesta Utama, Wawan Hendrayana, considers that the adoption of sustainability programs by businesses has the potential to broaden investors’ insight and attention. Moreover, this trend is becoming increasingly relevant as younger generations grow more aware of sustainability issues and the fulfillment of ESG principles, alongside the potential return and performance of companies.
“The implementation of the circular economy has the potential to become a competitive factor for companies that adopt it earlier. A success story from a program like this can serve as a positive catalyst for investors,” he said in a press statement on Tuesday (9/6/2026).
As an example, in the context of reducing electronic waste, the old-device trade-in program by PT Erajaya Swasembada Tbk. (ERAA) deserves to be a model. This program allows old devices to re-enter a more structured chain of utilization, helps extend the life cycle of electronic devices, and ultimately reduces the potential for electronic waste (e-waste). In its latest sustainability report, ERAA has even placed electronic waste management as one of the company’s areas of focus. Throughout 2025, Erajaya successfully collected and recycled 3,911 units of electronic waste, contributing to a potential emissions reduction of up to 437 tons of CO2e per year, as well as energy savings of 301,261 kWh.
To read the full opinion editorial, please visit:
