Through a brand transformation, a new store concept, and a more holistic approach to wellness, Re.juve invites the public to build healthy living habits in a way that is more practical, relevant, and close to daily life.
Jakarta, 11 June 2026 – Entering its 12th year, Re.juve introduces a new chapter in its brand journey through Re.juve Youthful Exhibit: The New Cycle of Re.juve, an experience that marks Re.juve’s transformation in delivering wellness in a more complete way.
This transformation is reflected not only in its products, but also in the way Re.juve builds experiences, spaces, and consumption habits that are closer to people’s everyday lives. Through this new approach, Re.juve wants to invite consumers to see wellness not as something distant or difficult to do, but as part of the small choices that can be made consistently.
Data from Statistics Indonesia (BPS) shows that the average fruit and vegetable consumption of Indonesians has only reached 1.7 kilograms per person per week, still below the World Health Organization (WHO) recommendation of more than 400 grams per day, or 2.8 kilograms per week. This condition shows that even though awareness of a healthy lifestyle continues to grow, regular fruit and vegetable consumption remains a challenge for many Indonesians.
As a True Cold-Pressed Juice brand made from pure fruits and vegetables, with no added sugar and no added water, Re.juve offers a more practical option to support fruit and vegetable intake as part of a balanced diet.
“By drinking four bottles of Re.juve in a week, we have already consumed around 2.4 kilograms of vegetables and fruits. This amount is already very close to the WHO recommendation, and can be complemented by consuming fruits and vegetables directly in daily meals,” said Avilia, Marketing & Growth Head of Re.juve.
Beyond just a product, Re.juve sees that consumers’ needs for a healthy lifestyle are now also growing into the experiences and values they feel from a brand. For this reason, Re.juve’s transformation is presented through an approach that connects product quality, consumption habits, and store experience into one more holistic wellness journey.
“Through the brand transformation and the new store concept, we want to invite the public to see wellness in a more complete way. The Earth, Sun, and Plants concept that we present represents three main aspirations we want to support, namely Health, Beauty, and Youthfulness. This is what we call the new cycle of Re.juve, a journey to keep caring for the body, building better habits, and feeling fresher from day to day,” Avilia added.
Re.juve Youthful Exhibit: The New Cycle of Re.juve becomes a space to introduce this philosophy more closely to consumers. Through a visual and interactive experience, the exhibit shows how Re.juve translates wellness values into products, spaces, and brand experiences that are more relevant to the lifestyle of modern society.
As part of Great Giant Foods (GGF), Re.juve is also supported by an integrated and sustainable food ecosystem. Putri Victor, Head of Corporate Communications of Great Giant Foods, conveyed that Re.juve is part of GGF’s commitment to practicing a Circular Economy business model, to deliver quality nutrition through a responsible process.
“As part of Great Giant Foods, Re.juve is supported by an integrated and sustainable food ecosystem, with a commitment to deliver quality nutrition for the public. From the selection of raw materials to the production process, we strive to ensure that every stage is carried out responsibly and efficiently. With this approach, every Re.juve product is not only good to consume, but is also delivered through a process that pays attention to quality, sustainability, and responsibility toward the environment,” said Putri.
Bringing the Wellness Philosophy to Life Through a More Open and Interactive Space
As part of this transformation, Re.juve collaborates with Helen Agustine Studio to introduce a new store concept with a more open, spacious, and interactive approach. Different from the previous concept that focused more on the grab-and-go function, this new store concept is designed to deliver an experience that allows consumers to interact more closely with the brand.
Through this new store design, Re.juve wants to present a space that is not only a place to buy products, but also a meeting point between a healthy lifestyle, comfort, and a more personal brand experience.
Helen Agustine, Architectural Designer, explained, “Through this concept, we want to present a space that does not only function as a place to buy products, but also a space that invites people to pause for a moment, explore, and feel the experience that Re.juve offers. Through a more open and interactive design, we strive to create an atmosphere that is warmer, more comfortable, and closer to consumers’ daily lives, so that wellness can feel more accessible and relevant in everyday life.”
Through Re.juve Youthful Exhibit: The New Cycle of Re.juve, Re.juve reaffirms its commitment to keep growing together with consumers’ needs, delivering quality products, more meaningful experiences, and a wellness approach that is easier to live out in daily life.
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About Great Giant Foods
Great Giant Foods (GGF) is an integrated agrifood business group operating under Gunung Sewu Group, managing the entire value chain from plantation to distribution. GGF produces fresh fruit under the Sunpride brand, fresh milk and yogurt under the Hometown brand, cold-pressed juice under the Re.juve brand, as well as various other products such as tapioca flour, bromelain enzyme, and processed pineapple products, where GGF is the largest canned pineapple producer in the world. All operations are run with an Integrated & Sustainable Farming System based on Circular Economy principles to minimize waste, maximize resource use, and support sustainability. With nearly 50 years of experience, GGF is committed to delivering high-quality products and responsible agricultural practices for Indonesia’s food.
About Re.juve
Re.juve is a True Cold-Pressed Juice brand under Great Giant Foods, committed to delivering delicious, healthy, and honest food and beverage choices for Indonesian consumers. Using fresh, quality fruits and vegetables, Re.juve delivers practical products to support a healthy lifestyle and help consumers keep their bodies Healthy, Good-Looking, and Forever Young. All Re.juve products are Halal and BPOM certified, and are made with no added sugar, no preservatives, and no added water. With more than 200 stores spread across major cities in Indonesia, Re.juve continues to expand public access to better, fresher, and higher-quality nutrition options, as part of Great Giant Foods’ commitment to delivering nutritious food products for a better life.
