Ensuring quality from farm to consumer, with fresh dairy products now available through the Freshly app

Tangerang, May 6, 2026 – As part of Great Giant Foods (GGF), Hometown Artisan Dairy has reintroduced its fresh milk products with refreshed packaging and an enhanced product formulation. Through this transformation, Hometown Artisan Dairy reinforces its “Small Farm with Love” commitment by delivering premium fresh milk that supports the daily nutritional needs of modern families.

As consumers become increasingly health-conscious, purchasing decisions are no longer based solely on taste and nutritional value. Today’s consumers also pay close attention to how food is produced and how its quality is maintained throughout the production process. Responding to this shift, Hometown Artisan Dairy continues its commitment through a small-scale farming approach that prioritizes cow welfare, high-quality feed, and carefully managed production from farm to table to deliver premium fresh milk for today’s families.

Natasha Johannes, Brand Director of Hometown Artisan Dairy, explained that the brand’s transformation from Hometown Dairy to Hometown Artisan Dairy reflects a renewed commitment to quality and craftsmanship throughout every stage of milk production.

“With Hometown Artisan Dairy, we aim to offer fresh milk that is not only high in quality but also healthy, delicious, and enjoyable for everyday consumption. Our products now contain 14 essential nutrients and are processed using low-temperature pasteurization below 100°C, preserving the milk’s natural taste, texture, and nutritional value. Through these enhancements, we want consumers to enjoy milk that remains fresh, creamy, and a seamless part of their family’s daily routine,” said Natasha during the Hometown Artisan Dairy Press Conference held on May 6 at Summarecon Mall Serpong.

Alongside the product transformation, Hometown Artisan Dairy is also expanding its distribution network to reach more consumers across Indonesia.

Cindyanto Kristian, CEO of Sewu Segar Nusantara, part of Great Giant Foods (GGF) and the official distributor of Hometown Artisan Dairy, said that improving access to quality dairy products is essential to meeting the evolving needs of consumers.

“We have seen growing demand for premium dairy products as consumers become increasingly mindful of food quality and production standards. As a distribution partner, we are committed to making Hometown Artisan Dairy more widely available through supermarkets and convenience stores across Indonesia. We believe this marks an important step toward expanding access to high-quality food products produced through carefully managed processes,” said Cindyanto.

As part of its commitment to preserving product quality until it reaches consumers, Hometown Artisan Dairy has also introduced Freshly, a direct-to-consumer application designed to bring fresher products closer to consumers’ homes.

Through Freshly, Hometown Artisan Dairy ensures product quality is maintained through a more controlled distribution and handling process while shortening the journey from production to consumption.

The Freshly service is currently available in Tangerang, Alam Sutera, and Serpong, with gradual expansion planned to reach more consumers throughout Indonesia.

Beyond fresh milk, Hometown Artisan Dairy also offers a variety of dairy products, including Pistachio Gelato Yogurt and Greek-style Yogurt in pineapple, guava, mango, and plain flavors. Looking ahead, the company also plans to introduce Squeeze Yogurt, providing consumers with even more convenient and diverse dairy options.

During the same event, nutritionist Vrischika Bella and Mom & Lifestyle Influencer Merdi Octav shared their perspectives on the importance of high-quality milk in supporting modern consumers’ daily nutritional needs.

From a nutritionist’s perspective, Vrischika Bella explained that milk quality is determined not only by its nutritional content but also by how it is produced and maintained from the very beginning.

“Milk is an important source of nutrition because it contains protein, vitamins, and minerals essential for meeting our daily nutritional requirements. Therefore, consumers should understand that milk quality is influenced by the quality of its raw ingredients, processing methods, and overall formulation. When excellent quality is paired with great taste, drinking milk becomes an easier and more enjoyable healthy habit,” she explained.

According to Vrischika, delivering dairy products that are both nutritious and enjoyable goes beyond taste, it also plays an important role in encouraging healthier lifestyles among Indonesians.

Mom & Lifestyle Influencer Merdi Octav also shared her experience incorporating Hometown Artisan Dairy products into her family’s daily routine.

“As a mother, I am very selective when choosing milk for my family, especially products my children consume every day. I look for milk that maintains high quality, contains no added sugar, and is comfortable for everyday consumption. For me, when milk has a fresh, creamy taste, my children enjoy drinking it more, and I feel reassured knowing their nutritional needs are being met,” said Merdi.

About Great Giant Foods

Great Giant Foods (GGF) is an integrated agrifood business group under Gunung Sewu Group, managing the entire value chain from farming to distribution. GGF produces fresh fruit under the Sunpride brand, fresh milk and yogurt under Hometown, cold-pressed juice under Re.juve, as well as tapioca flour, bromelain enzymes, and processed pineapple products. GGF is also the world’s largest canned pineapple producer.

All operations are carried out through an Integrated & Sustainable Farming System based on Circular Economy principles to minimize waste, maximize resource utilization, and support long-term sustainability. Backed by nearly 50 years of experience, GGF is committed to delivering high-quality products and responsible agricultural practices for Indonesia’s food industry.

About Hometown Artisan Dairy

Hometown Artisan Dairy was founded with a commitment to delivering the goodness of fresh milk through natural processes and genuine care. From the beginning, Hometown has believed that exceptional dairy products can only be made from the finest ingredients, pure fresh milk sourced directly from the farm, without preservatives or unnecessary additives.

Using low-temperature pasteurization, Hometown preserves the milk’s natural freshness and quality, delivering a rich, creamy, authentic taste while retaining the nutrients needed every day. Having served Indonesian consumers for nearly a decade, Hometown remains committed to offering premium dairy products crafted with care for families who value healthy and natural living, including Fresh Milk, Pistachio Gelato Yogurt, Greek-style Yogurt, and Squeeze Yogurt.