Jakarta, April 28, 2025 – Urban Republic, a multi-brand retail store under Erajaya Active Lifestyle, successfully held UR FIT DAY on April 26, 2025—a full-day fitness event aimed at encouraging an active and healthy lifestyle while fostering stronger connections among fitness enthusiasts, communities, and leading lifestyle brands. Held at Piazza Gandaria City, Jakarta, the event received an enthusiastic response from more than 500 Active Generation participants from various age groups and communities, filling the venue with positive energy from morning until evening.
“As a leading lifestyle retailer, we see that technology and active living have become an inseparable part of people’s lives today. Through UR FIT DAY, we want to demonstrate our commitment to empowering the Active Generation to live a healthier and more active life. We continue to innovate to create an ecosystem that connects technology with healthy living, so that Urban Republic becomes an inspiring platform that facilitates collaboration between communities, brands, and individuals,” said Djohan Sutanto, CEO of Erajaya Active Lifestyle.
Carrying the tagline “Let’s Keep Active and Be Fit”, UR FIT DAY served as a gathering space for sports and active lifestyle enthusiasts. Various exciting workout sessions were available, including Fun Run 5K, Morning Yoga Flow, Hybrid Workout, Body Combat, Strength Training, Line Dance, Pound Fit, and a closing Zumba Dance Fit Party. Each session was led by professional instructors and fully supported by top fitness communities and lifestyle brands.
More than 20 well-known brands participated in supporting UR FIT DAY 2025, including Gandaria City, Under Armour, Shokz, Celebrity Fitness, Garmin, Oppo, Softex, Hilo, Fisherman’s Friend, L-men, Nothing, Ion Water, Mayapada Hospital, Sunpride Lyfe, Sunpride, Nutrisari, Ito-en, Mixagrip, Asics, and Tiptip. This collaboration reflects the strong enthusiasm of various stakeholders in promoting a healthy and active lifestyle across Indonesia.
Participants enjoyed several exclusive benefits, including access to all workout classes, an Eraspace shopping voucher worth IDR 50,000 (terms and conditions apply), and an exclusive goodie bag from event sponsors.
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About PT Sinar Eka Selaras Tbk (ERAL)
PT Sinar Eka Selaras Tbk (ERAL) is a subsidiary of the Erajaya Group, operating under the Erajaya Active Lifestyle vertical. ERAL focuses on the distribution and retail of active lifestyle products, including Internet of Things (IoT) devices, lifestyle gadgets, smart home products, and serves as the Exclusive Brand Holder (ATPM) for XPENG electric vehicles in Indonesia. Since August 8, 2023, ERAL has officially been a public company listed on the Indonesia Stock Exchange (IDX). More information is available at www.ses.id.
ERAL is the official retailer of numerous global brands such as Apple, DJI, Garmin, IT (Immersive Tech), Lamina, Loops, Marshall, Nothing, OPPO, Samsung, SHOKZ, 6IXTY8IGHT, Under Armour, and ASICS. ERAL also manages around 171 retail stores under various names including Urban Republic, JD Sports, MST Golf, Urban Adventure, and others.
About Urban Republic
Urban Republic is a lifestyle gadget retail brand under the Erajaya Active Lifestyle vertical, offering a wide lineup of products that support an active and productive lifestyle from leading global brands such as Apple, DJI, Garmin, Harman Kardon, IT (Immersive Tech), JBL, LOOPS, Marshall, Shokz, Sony Playstation, and more.
Urban Republic provides customers with products that support their unique passions and hobbies through a broad range of categories, including devices (smartphones, tablets, laptops), accessories, wearables, audio, imaging (drones and action cameras), smart home, and gaming. Currently, there are approximately 64 Urban Republic stores across various cities in Indonesia, and they can also be accessed online via urbanrepublic.id.
For further information, please contact:
Badar Teguh – Corporate Secretary
E: media@erajaya.com
