Jakarta, 24 October 2025 – Paris Baguette continues to expand its presence in Indonesia with the opening of its newest outlet at MARGOCITY Depok. This opening is part of Paris Baguette’s ongoing expansion strategy into the West Java region, bringing its premium bakery café experience closer to customers across Greater Jakarta.

The inauguration of this new outlet marks another milestone in Paris Baguette’s sustainable growth in Indonesia through its partnership with Erajaya Food & Nourishment, a business vertical under the Erajaya Group.

“The opening of our Depok outlet represents an important step in Paris Baguette’s expansion in Indonesia, while also extending our reach into new markets in West Java. We see Depok as a dynamic market, with a community that is open to new trends and has a strong enthusiasm for culinary experiences. Through this outlet, we aim to reach more customers and invite them to enjoy our premium bakery café experience, featuring fresh-from-the-oven offerings and the highest quality,” said Jeremy Sim, CEO of Erajaya Food & Nourishment.

Located in the heart of Depok’s bustling city center, the Paris Baguette outlet at MARGOCITY is designed around a convenient lifestyle and grab & go concept. Customers can enjoy a wide selection of practical hot meals, breads, pastries, cakes, as well as premium-quality coffee and tea in a modern and welcoming atmosphere. With its strategic location, the outlet is expected to become a preferred destination for families, professionals, and students seeking quality offerings distinctive to Paris Baguette.

To celebrate the opening of this new outlet, Paris Baguette has also introduced exclusive menu items available only at Paris Baguette MARGOCITY, specially curated for matcha lovers:

• Matcha Ogura Mochi Donut (IDR 37,000) – a chilled donut filled with smooth matcha cream and chewy red bean mochi, finished with a matcha glaze that delivers a well-balanced sweetness.

• Chewy Matcha Cheese Balls (IDR 29,000) – two cheese balls offering different sensations; one filled with classic cheese coated in sugar, and the other filled with smooth matcha cream, crispy on the outside yet chewy on the inside.

• Mini Matcha Strawberry Croissant (IDR 19,000) – Paris Baguette’s signature mini strawberry croissant, now enhanced with a layer of smooth matcha cream and a drizzle of matcha that adds an irresistible flavor.

The opening of Paris Baguette at MARGOCITY also marks the beginning of a broader brand expansion plan through the end of 2025, with several new outlets set to open soon at strategic locations across Jakarta. Enjoy a special Buy 1 Get 1* promotion during the Grand Opening period of Paris Baguette MARGOCITY from 24 to 26 October 2025.

Paris Baguette in Indonesia is a joint venture between Erajaya Food & Nourishment (EFN) and Paris Baguette Singapore, operated by PT Era Boga Patiserindo, a subsidiary of EFN.

For more information, please follow the Instagram account @parisbaguette_id.
*Terms and conditions apply.

About Paris Baguette
Founded in 1998, Paris Baguette is the flagship brand of SPC Group, a South Korean food company with a long-standing history in the food and bakery industry. With more than 4,000 outlets worldwide across 12 countries, Paris Baguette is committed to combining traditional French baking techniques with modern innovation to offer a wide range of products, including breads, pastries, cakes, and beverages suitable for diverse tastes—from everyday enjoyment to special celebrations. Renowned for its dedication to excellence, Paris Baguette leverages advanced baking systems and cutting-edge technology to ensure freshness, consistency, and premium quality in every product. Our core mission is to deliver a premium bakery experience that can be enjoyed by everyone, positioning Paris Baguette not merely as a bakery, but as a part of everyday lifestyle filled with special moments.

About Erajaya Food & Nourishment (EFN)
Erajaya Food & Nourishment is a business vertical of the Erajaya Group operating in the food & beverages (F&B) industry, as well as the supply, distribution, and retail of consumer products. EFN owns, operates, and manages restaurants, cafés, supermarkets, and grocery outlets, prioritizing high-quality products, internationally inspired cuisine, household goods, and premium daily necessities. Several brands under EFN that are well-loved by Indonesian consumers include Paris Baguette, Bacha Coffee, GrandLucky Superstore, Curry Up, Wetzel’s Pretzels, and CHAGEE.

About PT Era Boga Patiserindo
PT Era Boga Patiserindo (“EBP”) is a joint venture between PT Era Boga Nusantara, a subsidiary of the Erajaya Group under the Erajaya Food & Nourishment vertical, and Paris Baguette Singapore, with a focus on the food & beverages (F&B) industry. EBP owns and operates restaurants, cafés, and ready-to-eat outlets, particularly French-inspired culinary and bakery products. EBP is committed to delivering a unique dining experience and using the highest quality ingredients.

For further information, please contact:
Corporate Communications Erajaya Group
E: media@erajaya.com