September 24, 2025

Expanding Safe Digital Financing Inclusion, YesssCredit Focuses on Emerging and Smaller Cities

JAKARTA, September 24, 2025 – YesssCredit, a trusted and innovative digital financing company, reaffirmed its commitment to helping communities access safe and reliable financial products through the inauguration of its new headquarters in the Kuningan area of Jakarta. On this occasion, YesssCredit emphasized its focus on expanding safe digital financing inclusion, particularly in smaller and developing cities.

“We believe that Indonesia’s economic growth is not driven solely by major cities but also by smaller and emerging ones. That’s why we have established our presence in 30 provinces across Indonesia, from Sumatra to the Maluku Islands,” said Welan Towai Palilingan, President Director of YesssCredit, during the company’s new office opening.

In its financing operations, YesssCredit collaborates with prominent institutions such as Bank Jago and Superbank as lenders. The company channels financing through partnerships with over 4,000 retail stores nationwide and has now served more than 1.65 million registered users. Since its establishment, YesssCredit has disbursed over IDR 788 billion in credit to communities across Indonesia. “Our strategic collaboration with banks and an extensive retail partner network strengthens our commitment to delivering safe, easy, and reliable financing access for millions of Indonesians. Our current focus is on financing technology and electronic products, which are widely used for productive daily needs,” added Welan.

Metropolitan cities in Indonesia remain the main economic powerhouses, with the highest per capita GDP at IDR 158 million, compared to tier-2 and tier-3 cities at only IDR 73 million. However, tier-2 and tier-3 cities’ GDP growth has outpaced metropolitan areas, with a CAGR of 6.6% (2018–2022), compared to 5.4% for metropolitan areas. Additionally, out of approximately 163 million urban residents, 76% live in tier-2 and tier-3 cities. This indicates enormous untapped potential in smaller and emerging cities (Twimbit Analysis, Empowering Indonesia 2024).

Michael Li Meng, Director of YesssCredit, highlighted the crucial role of technology as the key enabler for expanding digital financing access. “We combine technology and artificial intelligence (AI) with a human-centered approach to make the approval process faster and easier,” he said.

YesssCredit offers financial products tailored to community needs. Its Installment Financing service supports purchases of high-value goods, such as electronics and furniture, with credit limits of up to IDR 30 million and tenors of up to 24 months. According to Sylvia Yulianti Sirait, Director of YesssCredit, the product’s design ensures affordability and transparency for customers. “We guarantee price transparency, flexible tenors, and no hidden fees or sudden interest spikes. This approach ensures that financing truly becomes a tool for productivity, not a source of additional risk,” she explained.

YesssCredit reaffirmed its commitment to playing an active role in building an inclusive digital financing ecosystem. Its presence in developing cities is expected not only to expand coverage but also to bridge the credit access gap that has long limited the economic potential of communities outside major urban centers.

For more information, please contact:
communications@yessscredit.id

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