JAKARTA, September 15, 2025 – ASTRO, Indonesia’s innovative online shopping platform, celebrates its 4th anniversary this September 2025. Over four years of operating in Indonesia’s quick commerce sector, ASTRO’s data shows that quick shopping has transformed into a new habit among urban communities, driven by their fast-paced and mobile lifestyles.
ASTRO CEO Vincent Tjendra emphasized the need to better understand the dynamic shopping behaviors of consumers. “Every day, we see that consumers are busy and have limited time. So, we provide a fast shopping solution that fits their daily needs. In the past, people had to set aside special time to shop, now they can do it from their phones. Before, it was hard to shop at midnight for urgent needs, now it’s easy,” said Vincent.
ASTRO’s internal data reveals that the majority of its active users now regularly shop via the app every week, showing that quick grocery shopping has become an integral habit for urban consumers. ASTRO’s customer growth is driven by urbanization, fast-paced lifestyles, and an increasingly developed logistics infrastructure.
Currently, ASTRO offers 24/7 service, and customers’ favorite feature remains its 15-minute delivery promise. “Delivering orders in just minutes requires constant innovation, from inventory management to team placement, all powered by technology and daily consumer behavior analysis,” added Vincent.
Through the ASTRO app, customers can access over 15,000 products delivered within minutes, from groceries and household essentials to urgent items, making ASTRO the ultimate quick-shopping solution that combines accessibility, quality assurance, and a modern shopping experience. “Honestly, ASTRO really helps working moms like me, especially during urgent moments. For instance, when my baby had to be hospitalized suddenly, I bought everything through ASTRO, from toiletries and diapers to snacks and food. It was truly life-saving,” shared Fianna, a working mom from West Jakarta.
ASTRO is not only about quick shopping, but also about delivering real impact for customers, informal workers, MSMEs, and communities. The platform acts as an economic driver, enabling thousands of pickers (item handlers), packers, and drivers to earn income and access better opportunities.
For MSMEs, ASTRO opens the door for local, innovative products to reach wider markets, as long as they meet quality and safety standards. For many partners, ASTRO’s presence plays a vital role in maintaining family economic stability and improving their standard of living. “Four years ago, I started working at ASTRO as a driver. Thankfully, I was given the opportunity to continue developing my career, and now I serve as a Hub Supervisor at one of ASTRO’s hubs in South Jakarta,” shared Rafly Rangga Sadek, a former driver now employed full-time at ASTRO.
To celebrate its 4th year, ASTRO is rolling out a series of special promotional programs from September 15 to October 15, 2025, as a token of appreciation for its loyal users. “The ASTRO TH4NK YOU concept was created to celebrate our 4th anniversary together with all our customers. We thank our users, partners, and MSMEs for their continued support. Moving forward, we’ll keep innovating to deliver the best experience for all,” concluded Vincent. (*)
About ASTRO
ASTRO is an innovative online shopping platform offering over 15,000 product choices, designed to meet your daily needs. With a commitment to deliver your orders within minutes, ASTRO revolutionizes the way you shop, placing speed, convenience, and reliability at the heart of its service.
Operating 24/7 all year round, ASTRO is dedicated to being your go-to shopping solution anytime, anywhere. The platform smartly aligns its operational hours with government guidelines to ensure the safety and well-being of both customers and staff, without compromising ease and accessibility.
Whether you need groceries, household essentials, or last-minute gifts, ASTRO’s platform delivers quickly, ensuring you get what you need, when you need it. Trust ASTRO to elevate your online shopping experience because with ASTRO, convenience and quality are just one click away.
ASTRO is available on iOS and Android.
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