Jakarta, June 12, 2024 – Astro, Indonesia’s e-grocery shopping platform, officially unveiled its “ADA YANG BARU, ADA YANG BIRU” campaign today by launching a new identity and logo as a manifestation of its commitment to continuous growth and adaptation in meeting the dynamic needs of customers. Moreover, as #YourTrustedFriend, Astro also introduced its “Warranty Guarantee” service, which provides a replacement for defective items and a 100% refund of shipping costs if orders are delayed.
To launch the “ADA YANG BARU, ADA YANG BIRU” campaign, Astro organized a convoy of drivers to turn Jakarta blue, showcasing their new logo, uniforms, and identity. At the event, Vincent Tjendra, Co-founder & CEO of Astro, said, “This new blue identity reflects Astro’s modern, dynamic, and customer-centric approach, reinforcing our role as #YourTrustedFriend for customers. This campaign also strengthens our promise to provide safe and convenient shopping experiences through various innovations in services and products. By expanding Astro’s services, we aim to make it easier for customers to enjoy Astro’s offerings in more locations across Greater Jakarta.”
Indonesia’s e-commerce market is expected to exceed $53 billion by 2025, reflecting increasing consumer trust in online shopping and improved digital payment systems. Indonesia has become the world’s third-largest e-commerce market, after China and the United States due to rising per capita income, broader internet access, and urbanization. According to a report by L.E.K. Consulting, 96% of Indonesia’s population owns a mobile phone, with 76% having internet access. More than 65% of the population is under 44 years old, exhibiting relatively high impulsive shopping behavior. These demographic and shopping behavior trends show significant opportunities for expanding Indonesia’s e-grocery market, where penetration is projected to grow from 1% in 2020 to 3% in 2024.
Aside from fast delivery, a warranty program plays a critical role in building consumer trust in online transactions. A Nielsen report states that 72% of Indonesian consumers prefer e-commerce sites that offer guarantees for defective or counterfeit products, increasing their confidence in online transactions. By 2023, Indonesia’s e-grocery Gross Merchandise Value (GMV) reached $1 billion, with Astro capturing 5% of the market. Astro has consolidated its position as the only quick-commerce e-grocery player in Indonesia, giving it a 100% market share in e-grocery quick commerce.
Felix Aprilio Rahardjo, VP of Channel Operations, said, “Astro ensures fast delivery within minutes. We are committed to operational excellence and customer-focused services, guaranteeing a seamless shopping experience 24/7. This approach saves our customers time and energy, enabling them to focus on their daily routines. Our Warranty Guarantee is our commitment to building consumer trust in online transactions, ensuring Astro is your #TrustedFriend for safe and comfortable shopping.”
Available 24 hours a day, 7 days a week, Astro offers more than 15,000 daily essentials, ensuring consumers have easy and quick access to a wide range of items, from fresh groceries and cleaning products to other household necessities. Through its latest Warranty Guarantee service, Astro is committed to promptly correcting any errors in product delivery without delay, ensuring that consumers receive the products as ordered.
Consumers can easily claim the warranty in three simple steps:
- TAKE a photo of the defective product.
- SCAN the QR code to connect with Astro Care through our app.
- CLAIM a refund.
Additionally, with the Warranty Guarantee, consumers need not worry about delayed deliveries as Astro guarantees a 100% refund for any delays. Through this commitment, Astro continues to strengthen its position as #TemanAndalan in fulfilling the daily needs of Indonesians in the most practical and reliable way.
About Astro
Astro is an innovative online shopping platform offering a selection of over 15,000 products, designed to meet your daily needs every day. Committed to delivering your purchases within minutes, Astro revolutionizes the way you shop, ensuring speed, convenience, and reliability at the core of its services.
Operating 24/7 throughout the year, Astro is dedicated to being your shopping solution anytime and anywhere. Astro intelligently adjusts its operational hours in line with government guidelines to ensure the safety and well-being of both customers and staff, without compromising shopping convenience and accessibility.
Whether you need groceries, household essentials, or last-minute gifts, Astro’s platform is ready to provide fast delivery, making it easier for you to get what you need whenever you need it. Trust Astro to enhance your online shopping experience because with Astro, convenience and quality are just a click away.
Astro is available on iOS and Android.
For media inquiry and information, please contact:
Bianda Kori
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