Jakarta, March 27, 2024 – Astro, the e-grocery shopping platform, has launched the #TemanRamadan campaign to enhance customer experience by providing convenient and reliable services available 24/7 throughout the fasting month. Through #TemanRamadan, Astro has prepared various programs specifically tailored to meet the diverse needs of customers during Ramadan.
At the iftar and media cooking workshop event with Astro, Vincent Tjendra, Co-founder & CEO of Astro, stated, The #TemanRamadan campaign is more than just a promotion. This campaign embodies the spirit of Astro as a reliable and ready companion for customers throughout the month. We blend the richness of traditions during this holy month with e-commerce innovation, offering a wide range of products, services, and specially tailored promotions for Ramadan, while ensuring fast delivery right to our customers’ doorsteps.
The month of Ramadan is a deeply meaningful time for Indonesians, filled with worship, self-reflection, family gatherings, shared meals, and gift-giving to loved ones. In addition, many daily habits shift during Ramadan, including online shopping patterns. According to Trade Desk, e-commerce transactions in Indonesia continue to rise, with around 32% of Indonesians planning to shop more during Ramadan. This trend influences consumer preferences, increasing the demand for convenient and fast digital platforms to meet essential needs.
Jessica Jap, COO of Astro, added, “We are committed to meeting the ever-evolving needs of our customers, and the #TemanRamadan campaign is our answer. By aligning our innovative services with a carefully curated product selection, we aim to deliver a Ramadan experience that not only meets but exceeds customer expectations, allowing them to focus on the spiritual essence of this holy month while we take care of their essential shopping needs.”
As a #TemanRamadan is ready to meet customers’ needs, Astro Kitchen is available 24/7 throughout the entire month. Moreover, this Ramadan, Astro aims to bring a new experience by introducing special programs.
One of the most anticipated programs is the “Serba 1Ribu” discount deal, where customers can redeem selected items for just Rp1,000 after making a minimum transaction of Rp150,000. To bring more convenience and joy during Ramadan, Astro is also providing fresh beverage dispensers from Astro Goods in strategic locations across Jakarta, including malls and office buildings, allowing people to quench their thirst at iftar. Throughout the month, Astro will also offer exclusive promotions as part of the #TemanRamadan program, available not only for existing customers but also for new users, with full details accessible via the Astro app.
Through this initiative, Astro hopes to foster a sense of togetherness and celebration, inviting people to share in the spirit of Ramadan. To make Ramadan even more exciting, Astro will also present exclusive content as a source of inspiration and guidance for customers in preparing suhur and iftar meals. This includes super simple suhur recipes using Astro Fresh products.
“At Astro, we believe that service is everything; we strive to always meet our customers’ needs throughout this Ramadan. We hope this will foster a closer connection with our customers even after Ramadan ends,” added Vincent.
With a vision to continuously enhance customers’ quality of life and provide a seamless shopping experience, Astro is ready to be a reliable #TemanRamadan, ensuring that every Ramadan moment is memorable and meaningful for its customers.
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About Astro
Astro is an innovative online shopping platform offering a selection of over 15,000 products, designed to meet your daily needs. With a commitment to delivering purchases within minutes, Astro is revolutionizing the way you shop, ensuring speed, convenience, and reliability at the core of its services.
Operating 24/7, every day of the year, Astro is dedicated to being your shopping solution anytime, anywhere. Astro smartly adjusts its operational hours in accordance with government guidelines to ensure the safety and well-being of both customers and staff while maintaining shopping convenience and accessibility.
Whether you need groceries, household essentials, or last-minute gifts, Astro’s ready-to-serve platform with fast delivery service makes it even easier for you to get what you need, whenever you need it. Trust Astro to enhance your online shopping experience—because with Astro, convenience and quality are just one click away.
Astro is available on iOS and Android.
For media inquiry and information, please contact:
Bianda Kori
Media Consultant
+447361 324 390 (WA)
